In a rapidly-evolving retail landscape, the traditional approach to retail media is no longer enough to capture and retain the attention of today's consumers. Join Andrew Lainsbury, Carlson School of Management, University of Minnesota, as he delves into the strategies needed to transcend the transactional and connect with consumers on a deeper level. He will share examples of brands creating contact, connection, and community by leveraging the power and the promise of immersive retail experiences.